Brand Vision :
We have many expectations toward life. To have a comfortable home, a clean community and an Earth that is not polluted. The brand vision of FOR A is based on the belief of sustainable life. By combining clean energy, it fills life with endless possibilities. Action speaks louder than words, so let us use actions to demonstrate our love for mother earth.

The concept for the FOR A series of products originated from the process of photosynthesis found in plants Natural and clean. It absorbs the energy of sunlight during daytime and converters it into electrical power at night, satisfying the various kinds of possible demands that might creep up on us in life. By storing warm sunlight, FOR A creates a blissful time that is purely personal and exclusive. Great degrees of freedom and independence is afforded in a life where electrical plugs are unnecessary. Love yourself and love mother earth as well.

“FOR A” is an assonance taken from FLORA, the Goddess of Flower in ancient Rome. It hopes that the earth has a long life and is eve r present, just like plants. FOR A also represents the four core design concepts of Future, Original, Recreational and Alternative. Through adhering to a concept of sustainable future and original design, we are dedicated to proposing creative lifestyle solutions with recreational and alternative energy design character traits. We are the first to lead consumers to enjoy a beautiful future of sustainable life.

Design Team :
The design team behind FOR A is ADD (Advanced Design Division), which is an R &D unit under the Tsann Kuen Group. Since the establishment of ADD, it has been diligently researching into consumer lifestyle. It has locked onto the development of forward looking merchandise that will fulfill the market 3 to 5 years from now. It has also proposed “Eco-Intelligent Life,” a development direction for opening the market, as well as injecting the LOHAS thinking, which focuses product lines to the four major values of health, professionalism, intellect and recreation, into the home electronics industry.

The team members are currently composed of industrial designer, electronic and mechanical engineer, material and lifestyle researchers. The recent energy shortage and environmental pollution that is getting increasingly more severe has grabbed the unwavering attention of the world. Thus, ADD has also listed energy usage as a main direction for development. By fitting in with the demands of everyday life and creatively applied design, the brand FOR A was introduced.

TSANN KUEN ENTERPRISE CO., LTD. (FORA)

Bravo: Music Player, Catch & Catch Shine: Solar Collector Plate, Shine Slim, Depot: Desk Lamp, Grill , Iron , Coffee Maker , Pop-up Toastern , Oven , Motor Products

Sales Manager

+886-2-77203999

+886-2-77203880

No.331, Sec 1, Tiding Blvd., Nei-Hu District Taipei 114, Taiwan

http://www.fora-fora.com

FORA